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Privacy Policy - The Big Panda Group Ltd (T/A Safety Panda)

Updated: February 2024

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.safetypanda.co.uk (the “Site”).

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PERSONAL INFORMATION WE COLLECT

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When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

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We collect Device Information using the following technologies:

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  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

 

Our tags and pixels relate to Google Analytics, Google Search Console and for social media marketing/remarketing purposes, which includes the Facebook pixel.

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Additionally, when you make contact through the Site, we collect certain information from you, including your name, email address and phone number.  We refer to this information as “Your Information.”

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If you register to sign up for our email newsletter or complete our contact form, we will keep your data on hold so that we can communicate with you in future.

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When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information (should you contact us).

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HOW DO WE USE YOUR PERSONAL INFORMATION?

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Communicate with you;

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When in line with the preferences you have shared with us, provide you with information or advertising relating to our services.

Generally, improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We also make use of Google Remarketing which can display adverts to our visitors based on their visit to our website.

 

SHARING YOUR PERSONAL INFORMATION

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We share your Personal Information with third parties to help us use your Personal Information, as described above. 

For example, Google Analytics helps us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

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Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

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BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

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You can opt out of targeted advertising by visiting:

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Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

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DO NOT TRACK

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Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

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YOUR RIGHTS

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If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us by emailing sales@safetypanda.co.uk

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Additionally, if you are a European resident, we note that we are processing your information to fulfil contracts we might have with you or otherwise to pursue our legitimate business interests listed above.

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DATA RETENTION

When you make contact through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

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CHANGES

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We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

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CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@safetypandalco.uk, calling 0151 650 1392 or by mail using the details provided below:

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Safety Panda

Faraday House, Beaufort Road, Birkenhead, Wirral, CH41 1HE

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